Business to Business Marketing Term Paper Example | Topics and Well Written Essays - 1000 words

Business to Business Marketing - Term Paper Example The paper tells that the Business to Business marketing is rigidly structured in nature, i.e. it is less flexible in comparison to the Business to Consumer market. As the consumers, in this context, are business people having higher bargaining power, the company who is involved in this section needs to put more effort to attract the customers. To attract the customers, personal selling is more preferable rather than advertisement in this type of marketing, as the organizations rarely pay attention to the advertisement. The customers in this context are mostly organizations themselves and tend to know the very marketing trick which stands as one of the reasons to avoid advertisement. Here, the intermediates have no role to play as it mostly involve with direct selling or direct channels to its customers. It is worth mentioning here that relationship made with the customers is usually long lasting and very complex in nature which plays a significant role in the Business to Business mar keting. Competition level experienced is high in this process due to which the organizations dealing with Business to Business operations attempt in establishing effective and interdependent relationship with its customers so as to secure its position in the market. Goods which are produced for Business to Business marketing are very different from those goods which are produced for general consumers in the market. This is because the need of the goods and the customers themselves are very different in both the cases, but the intention remains same i.e. selling the products and attaining significant customer satisfaction. Various ways are being followed for the purpose of classifying these types of goods (Brennan & et. al., 2010). They are as follows: Entering Goods In this context, finished goods of one organization tend to become raw material of other organization. For instance, aluminum can be used by the company, which is producing electronic products, as raw materials (Brennan & et. al., 2010). Here, finish goods of one company is the raw material of the other which are necessary as the resources used by the later organization to manufacture its product. Foundation Goods Foundation goods are those goods which are used by other organizations (customers) as a support for making their own goods. This includes goods which are installed or used as accessories by the other organization, such as car producing company uses tyre manufactured by other companies (Brennan & et. al., 2010). Here, tyre has not been used as the raw materials but the part of the finished goods as a much necessary substance. Facilitating Goods Goods which are purchased by the company with an intention to achieve its goals and objectives are known as facilitating goods. These goods are not used in manufacturing purpose by the purchasing company. For instance, BPO

Leonhard Euler Essay Example | Topics and Well Written Essays - 750 words

Leonhard Euler - Essay Example Nevertheless, aided by his phenomenal memory he continued to publish his results by dictating them† (Weisstein) .This paper briefly explains the life and contributions of Leonhard Euler Euler was born on 15 April 1707 in Basel, Switzerland and died on 18 September 1783 at St. Pietersburg in Russia. During his life span he has rewritten or modified some of the established principles in Mathematics and Physics. Euler started his formal education in Basel, and at the age of thirteen he enrolled at the University of Basel. He got his Master degree in Philosophy in 1723 for his comparative study of the philosophies of Descartes and Newton. Even at the time of attending his Master degree classes, he got part time lessons from famous Physicist of that time Johann Bernoulli. In fact Bernoulli was instrumental in shaping the prowess of Euler. Even though, Euler was interested in studying theology at this point of time, Bernoulli convinced his father and prepared the way for converting Euler as a great scientist as we know (OConnor and Robertson). â€Å"Eulers health problems began in 1735 when he had a severe fever and almost lost his life. However, he kept this news from his parents and members of the Bernoulli family back in Basel until he had recovered† (OConnor and Robertson). Euler left Basel and arrived in St Petersburg on 17 May 1727. He joined the St Petersburg academy of science which helped him immensely in polishing his ideas in Physics and Mathematics. On 7 January 1734, Euler married Katharina Gsell. He had 13 children even though only five of them survived the childhood. Euler spent most of his adult life in Russia and Germany. He arrived in Berlin in 1741. He spent around 25 years in Berlin and wrote around 380 scientific articles during his stay at Berlin. Many books written on calculus, planetary orbits, motion of moon, etc during this period. Even though, Euler has contributed immensely to the development of the Berlin academy, he forced to